Updated myshoes

I have finally been able to work on the search engine optimisation project for myshoes. Last year I had fantastic search engine results in over 350 key search terms, I then changed 1 or 2 things for ease and aesthetics, and wouldn't you know it google no longer liked it but ninemsn still likes it ??????? People say that google relies alot on off page factors, I believe that this is only true if your pages are filled with rich & significantly different ISO standard html per page in the first place. My error with my shoes is that I used feeds in place of seperate products with descriptions written in plain html text, what this caused was google bot not reading enough html text that was different accross 400 pages that it excluded almost 300 pages completely.